GateLink Social
Web3, Social Media, Decentralized Communities
UI/UX Designer
Objective
Design a decentralized social media platform integrating Web3 features for engagement and community building
Figma UI
Problem Statement
Traditional social media platforms suffer from issues such as centralized control, lack of transparency, and limited monetization options for communities. The goal was to create a user-friendly and engaging platform that seamlessly integrates Web3 features while maintaining the familiar usability of traditional social networks.
GateLink Social aims to solve these challenges by introducing:
Decentralized Identity: Users own their profiles and control their data via Web3 wallets.
Token-Gated Communities: Exclusive access to discussions through NFT or POAP ownership.
On-Chain Engagement: Upvotes and interactions are recorded on-chain for transparent content ranking.
Vote Power System: Users vote on content based on their accumulated voting power, increasing engagement and content credibility.
In-App Messaging: A secure, Web3-enabled messaging feature allowing users to communicate seamlessly within the platform.
Design Strategy & Approach
For this project, I focused on creating an intuitive user experience that balances decentralization with usability. The design approach included:
Market Analysis: Examined Web2 and Web3 social platforms to identify friction points and best practices.
User Flow Optimization: Simplified onboarding with wallet-based login and clear user interactions.
Community-Centric UX: Ensured gated communities were easy to access and navigate.
Seamless Communication: Integrated an in-app messaging system to foster direct interactions between users.
Final UI Design
Home Feed & Upvoting System
Infinite scrolling with trending and newest posts.
Upvotes recorded on-chain for content ranking transparency.
Wallet-linked profiles displaying user credibility.
Users’ votes carry weight based on their engagement and contributions.
Wallet-Connected Profiles
Users log in with their Web3 wallets (e.g., MetaMask, WalletConnect).
Profile customization with NFT or POAP badges.
Social verification based on on-chain reputation.
Gated Communities
Exclusive forums accessible through NFT or POAP purchases.
Smart contract-enforced access levels.
Community-based governance for moderation and decision-making.
In-App Messaging System
Secure, wallet-authenticated direct messaging.
Community chat rooms for token-gated discussions.
Encrypted conversations ensuring user privacy.
Final Outcome & Impact
As a concept project, GateLink Social provided valuable insights into designing decentralized social experiences. Key takeaways include:
See Figma UI
Bridging Web2 & Web3: Designed a social experience that feels familiar yet fully decentralized.
User-Centric Design: Ensured seamless navigation despite blockchain complexities.
Scalable Architecture: Crafted a flexible UI to accommodate various Web3 integrations.
Enhanced Communication: Implemented a messaging system to drive engagement and foster community interactions.
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